Snapper Rock leading the UV50+ children's swimwear market. From the beaches to the bays, rivers to the waves or just hanging at the pool, where there is summer there is Snapper Rock. Snapper Rock began in 2003 when we moved from NZ to one of America’s great sailing capitals - Annapolis, and saw the need for fun, fresh and functional, protective gear for kids on the water. Snapper Rock was launched for the junior sailing market, and it didn't take long before we expanded our sun protection range for children 0-16 years. In 2016 we extended into our adults range 'SR'. Our "Snapper Rock" sits in an area of water in the Bay of Islands, New Zealand famous for its sailing, surfing, boating and swimming. Everyone that loves water has their very own Snapper Rock somewhere in the world!