Abu Issa Holding organised a training workshop for senior management members on the Blue Ocean Strategy on April 5. The Blue Ocean strategy challenges the conventional competition rules and helps companies create uncontested market spaces and/or products and services. The training was delivered by Professor Rana Sobh, consultant at Asta Consulting Qatar. Marco Bester, Director of Retail & Brand Management for Abu Issa Holding, who attended the workshop, said, "The session was inspiring and instrumental in terms of our organisational development plans. In today's business environment it is imperative that all levels of management and employees understand how companies can break away from the Blood Red Ocean where competition is stiff and profit margins under pressure to create a Blue Ocean where they can swim safely and create a huge leap in value and profit."