A clothing line that pioneers a new concept in trendy, yet conservative apparel for women who want to look elegant and stylish, while remaining true to their beliefs, is now available in Qatar. Meaning ‘elevation’, Alya skilfully combines contemporary style with conservative ideals. The brand collaborates with emerging designers from Beirut, giving back to the community by empowering women working in impoverished areas of Lebanon, who are skilled in embroidery and working as seamstresses. VIP guests and members of the press attended an event held at Highland Hyatt Plaza and titled ‘Elevate your style with Alya’, for the launch of the line. The Alya collection is now available at Blue Salon.