'The AIH multi-brand luxury concept is the first of its kind in the region, with a new approach to luxury fashion consumption. True Saudi sophistication and culture is projected through the luxury lens, giving a voice to the Saudi youth through the platform of an innovative brand experience. With graphited walls of designs by local artists carefully juxtaposed in a weightless, uber-modern space, classic Arab elements are redefined. In so doing, Liwani seeks to attract a new aspirational customer within the comfort of their own traditions and way of life. The highly selective curation of product includes fashion, watches, perfumes and accessories from the most highly regarded international luxury brands. Complementing the innovative concept is the name itself, Liwani, that comes from the traditional word for place of gathering, an important feature of a very old culture that has been translated into the design of the space. The first boutique opened in 2014 in Saudi Arabia, with a regional expansion strategy underway.'