Arabesq offers a taste of the refined world of Arabic sweets through an exclusive boutique, taking the rich tradition of bringing people together through indulgence, and making it accessible for a more sophisticated customer. For the first time outside Syria, the famed Damascan ice-cream Bakdash is hammered, mixed and served in the traditional way. The concept of Arabesq is that of touring the Arab world through sweets, bringing together truly authentic deserts under one roof. An Arab show of hospitality welcomes the customer, with a wide selection of packaged gourmet sweets that echo tradition and nostalgia through a modern décor comprising the most respected sweets brands from Morocco to Oman. The Arabesq flagship is at Dubai Mall, with scheduled expansion coming soon for the AIH own concept franchise.