Dutch fashion brand G-Star partnered with AIH in 2012 for their GCC expansion into Qatar and Saudi Arabia. Specialists in luxury Denim Jeans, the brand launched in AIH luxury department store Blue Salon in 2012. Distribution channels quickly expanded with the first exclusive boutique in 2013, followed by 2 exclusive boutiques in 2014, all in Saudi Arabia. The design of the boutiques follows the raw aesthetic and industrial feel of the brand, encompassing the nuances of the natural materials used in their designs.

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