The contemporary menswear brand is a recent addition to the AIH portfolio since 2014, following the expansion of the AIH menswear category, partnering for Luke’s entrance into the GCC market. The first boutique opened in Roshana Mall in Jeddah, Saudi Arabia with a luxurious space infused with unique elements reflecting the British brand. With in-store iPad’s for viewing the latest collections, to spacious fitting rooms for a new kind of customer behavior including a PlayStation, Luke communicates its modern, urban appeal to a new market. Luke will see a rapid expansion, with the opening of three new stores across the Middle East, beginning with the first two in Qatar.

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