Launched in 2011, the hugely successful children’s wear brand partnered with AIH in 2012 with a presence in the luxury department store Blue Salon. The exclusive line of clothing is made in Italy with a unique approach to design that caters to the many personalities of its young customer, with the soul of the brand focused on experiences and creativity, for clothes that accompany a child on the most memorable moments by way of colour, and inspiration from the world of music. With the growth in demand for the unique tailored children’s wear brand in Qatar, AIH opened the first boutique in 2014 in the luxury shopping district of the Pearl, expanding its reach across Qatar.

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