Fine watchmaker Zenith, the Swiss luxury brand, partnered with AIH in 2002 with an exclusive shop-in-shop in luxury department store Blue Salon. As one of the very first watchmakers to create a systematic approach to the métier of watchmaking, the focus of the brand’s collection remains around Zenith’s most celebrated movements, El Primero chronograph and the ultra-thin Elite. From design to finished piece, Zenith strives to push the boundaries, with extraordinary timekeeping of the highest caliber made also to serve the aviation industry, demonstrating their commitment to the art of watchmaking and performance. The new boutique concept, seen only in Hong Kong and Geneva thus far, launched in 2012 at one of Doha’s newest luxury destinations, The Gate mall. AIH has helped Zenith establish its presence in Qatar, and develop its brand, in communicating its rich legacy to the watch connoisseurs of Qatar.