In 2017, Korloff Paris launched the new fragrance, Ultimate Man, which is inspired by travel and an adventurous spirit. ''Ultimate Man fragrance encourages travel and cries freedom. Ultimate Man is an explorer who is perpetually dreaming of elsewhere, being at one with nature, and testing his mettle in all his quests. An eau de parfum of forceful character with a unique signature and a captiviting, lingering scent''. The fragrance composition will offer fresh citrus and fruity pulp melon in the opening with a tint of pink pepper. During the development, the focus is on herbal, discreetly floral and aromatic notes (sage, geranium, lavender), while the base combines vanilla, cashmere and vetiver.