The Boss brand offers the following lines: Boss Black, modern classic clothing and the broadest range of products; Boss Orange, more unique and Bohemian in style; Boss Selection, high-end menswear; Boss Green, focusing on sports and active wear. The Hugo brand is known for its fashion-forward, European-influenced styles.
The company produces fragrances in conjunction with Proctor & Gamble Prestige. Fragrances for men and women are offered under both the Boss and Hugo brands. The first fragrance was Boss Number One for men, launched in 1985.
The earliest edition was created in 1985 and the newest is from 2019. Hugo Boss fragrances were made in collaboration with perfumers Jean-Marc Chaillan, Pierre Wargnye, Ursula Wandel, Will Andrews, Sophie Labbe, Alain Astori, Beatrice Piquet, Annick Menardo, Calice Becker, Domitille Michalon, Ilias Ermenidis, Gerard Anthony, Bruno Jovanovic, Pascal Gaurin, Louise Turner, Nathalie Feisthauer, Bob Aliano and Claude Dir.