Lise Charmel

Reference signature of luxury lingerie, LISE CHARMEL sublimate woman. A singular story in an exceptional expertise made craft, innovation and art. Renewal, wonder of creation every season, LISE CHARMEL has become the standard of couture throughout the world French lingerie. The company LISE CHARMEL was born in the 50s, and was revived in 1975 by Mr. Jacques DAUMAL. He will revitalize the brand with fashion and trends, a constant concern for innovation and the integration of advanced technologies in lingerie. A communication strategy relied on the value of our products, a original set of beauty for a feminine, elegant woman. It enabled the brand LISE CHARMEL to enjoy today a leading position in the world of ladies underwear. Today Lise Charmel positions itself as a group comprised of 5 brand names: LISE CHARMEL, EPRISE, EPURE, ANTINEA and ANTIGEL. The story of a passionate vocation for lingerie. The brand was born, more than half a century ago, in the cradle of luxury, driven by the constant search for beauty and extreme comfort in the heart of the silk neighborhood of Lyon. Immediately driven by the realization of the finest quality bras, custom fit on the most demanding customers; the brand has developed a unique expertise in the well-being of its models, standard sizes to the larger ones. Thus were formed teams united around shared values of extreme dedication, well-go meticulous and passionate creation sophistiquée. While Lise Charmel has become a brand of international influence with a structured distribution in over forty countries, the same enthusiasm, the same passion that spirits its team for the creation of current and future collections.