We have been perpetuating the tradition of Swiss watchmaking for 85 years and established an international reputation for our utmost quality and expertise. While we may have advanced in years, rest assured that the Louis Erard Spirit hasn’t aged a day. We create watches that are original and authentic with strong horological content while embodying today’s essential call for affordability. More than a brand, we are the – Made in Switzerland – value proposition. We believe that great brands aren’t just about big marketing campaigns and huge production capacities, it’s about passion, dedication and transparency too. We rather invest in your watches and reach unmatched levels of quality, content and finish in our price category. Because at the end of the day, it’s all about you, not about us.