The Pregnancy Experts: mama mio is your secret weapon, developed by women for women to strengthen and protect your skin from top to toe. Established in 2004, mama mio began as one of the very first brands dedicated entirely to pregnancy skincare. Our founders, four mothers themselves, struggled to find high quality, efficient skincare during their pregnancies and so they created mama mio. It all began with our Tummy Rub Butter which quickly became a globally renowned cult-pregnancy product. Loved by countless mamas and advocated by celebs such as Kim Kardashian and Jessica Alba, our award-winning stretch mark prevention butter answered the needs of mamas-to-be all over the world. With pregnant women at the core of mama mio, we are still delivering new and innovative products which provide much needed skincare solutions for mamas-to-be. Our ‘no nasties’ promise ensures our products are 100% safe to use during pregnancy and our high quality, natural ingredients deliver the results women want. We provide safe, quality skincare that helps women look amazing and feel great about their bodies. With our incredible formulas, trusted retail partners, excellent customer service and expert advice your pregnancy is at the heart of mama mio.