The soul of the brand is that of experiences and creativity, for clothes that accompany a child on the most memorable moments through colours, and strongly inspired by the world of music.

Launched in 2011, the hugely successful children’s wear brand joined with AIH in 2012, with a presence in the luxury department store Blue Salon. The exclusive line of clothing is made in Italy, with a unique approach to design, catering to the many personalities of its young customer.

With the growth in demand for the unique tailored children’s wear brand in Qatar, AIH opened the first boutique in 2014 in the luxury shopping district of the Pearl, expanding its reach across Qatar.